Coach JR

Coach JR is the founder of OLR | One Last Rep Fitness featured in En Vivo Magazine, with over 10 years of experience helping clients build strength, lose body fat, and create lasting results through personalized coaching. His philosophy is simple: Built one rep at a time.

Coach JR is the founder of OLR | One Last Rep Fitness, where he has spent the last decade helping clients transform their bodies, improve their confidence, and build sustainable lifestyles through fitness.

Growing up in New York City, fitness became more than a hobby. It became a way of overcoming challenges and developing discipline. His athletic background includes over five years of boxing and Brazilian Jiu-Jitsu, competitive powerlifting, Spartan Race competitions, and NPC Natural Bodybuilding.

Before coaching full-time, JR spent more than 15 years leading operations across multiple companies, giving him a unique understanding of the demands busy professionals face. That experience shaped his coaching philosophy: fitness should fit into your life while delivering measurable, lasting results.

Today, he coaches clients one-on-one, through customized programming, specializing in strength development, body recomposition, athletic performance, and sustainable fat loss.

His philosophy is simple: real transformation isn't built overnight. It's earned one rep, one workout, and one decision at a time.