THE LEAGUE
SPONSOR THE ROOM EVERYONE WANTS TO BE IN.
Every Wednesday, 16 of NYC's leading fitness, performance and culture voices train inside The Oculus at the World Trade Center. Once a month we produce it: dim lights, music, and a room set for a professional crew. Your brand is the reason that room happens that month, and you are in everything that comes out of it.
16
CREATORS IN THE ROOM
over 500K
COMBINED FOLLOWING
12
PRODUCED DAYS A YEAR
THE MATH
16 CREATORS. ONE ROOM. AMPLIFIED BRAND REACH.
THE USUAL WAY
Hire them one at a time. One brief, one fee, one post.
Repeat that across a dozen separate deals.
Booking 16 of them individually, for a single post each, runs about $8,000 to $20,000 for one session.
ONE ACTIVATION
We put them in one produced room, on a stage you cannot rent anywhere else.
- The reach of a creator campaign.
- The assets of a content shoot.
- A live moment your customers can walk into.
One activation you can return to every month.
HOW OFTEN
52 WEDNESDAYS. 12 FLAGSHIP DAYS.
The League runs every Wednesday, year round, inside The Oculus. Once a month, one of those Wednesdays becomes the flagship: the full 16-creator session with a professional crew producing it.
So you are not buying an event. You are buying a standing presence in the room all month, with one produced content day built into it.
THE ROSTER
NOT AN AUDIENCE YOU BUY. A ROOM YOU JOIN.
16 vetted people per session: NYC's leading fitness, performance and culture voices. We assemble the room and match your brand into it. These are working professionals who post for a living, and their followers are the fitness-committed New Yorkers you are trying to reach. The value is not raw follower count. It is trusted voices showing your brand to people who act on what they recommend.
1 creator
39% of reach
4 creators
41% of reach
4 creators
11% of reach
7 creators
9% of reach
16 creators, over 500K combined. The median sits near 11K: working professionals with audiences that reply, not parked follower counts.
9
Fitness and performance
Coaches and trainers who post programming, technique, and their own training.
3
Sports media and entertainment
Broader culture audiences that reach past the fitness bubble.
3
Lifestyle, fashion and wellness
Where apparel, recovery, and daily-routine products land naturally.
1
Community and motivation
Local-audience voices with unusually high engagement for their size.
NYC
PREDOMINANTLY BASED
22 TO 38
AGE RANGE
WEEKLY
POSTING CADENCE
Everyone in the room is vetted before they get in, and the room is capped at 16 so it stays that way.
Roster snapshot as of August 1, 2026.
YOUR BRAND IN THE ROOM
REACH, ASSETS, AND A MOMENT THAT REPEATS.
REACH.
16 creators, over 500K combined following, in one room on one night.
ASSETS.
A produced set from the night, shot by your crew or by one we source for you.
A LIVE MOMENT.
Something your customers can walk into. Not a logo on a wall, and not a stack of one-off influencer invoices.
PERSISTENT PRESENCE. Your brand runs across GÜDSPORT classes all month, plus a feature on our own channels. You are in the room the community trains in, not just the one night.
MARQUEE ACTIVATION. Your brand inside the monthly produced session, and in the content the creators shoot for their own audiences.
ASSOCIATION. Your brand tied to a curated, aspirational fitness moment inside The Oculus at the World Trade Center.
WHAT YOU FUND
YOU FUND IT. WE BRING THE ROOM.
You underwrite the activation and we bring the room: 16 creators, the venue, the coaching, and a night built and lit to be filmed.
You bring your videographer and photographer, or we source and manage a crew for you as a priced add-on. Either way the assets are yours. Whatever each creator captures and posts to their own following is upside, and it is never guaranteed in any tier.
THREE WAYS IN
TAKE OVER THE NIGHT, THE MONTH, OR THE BUILDING.
PRIME TIME TAKEOVER
What you take over
The marquee produced class. One night, the full room.
What that includes
Your brand in the produced session and in everything that comes out of it, plus a feature on GÜDSPORT's channels.
Your own content crew
$2,500
With GÜDSPORT content crew
$7,000
LEAGUE TAKEOVER
What you take over
The marquee class plus every Wednesday class that month.
What that includes
Everything above, plus your brand across every class that month through sampling, signage or apparel on coaches. The monthly flagship content day starts here.
Your own content crew
$5,500
With GÜDSPORT content crew
$10,000
ARENA TAKEOVER
What you take over
The whole building for the month.
What that includes
Everything above, plus every screen in the gym, a branded merch rack selling your product on the floor, and window signage cycling your name. Category exclusivity.
Your own content crew
$12,500
With GÜDSPORT content crew
$17,000
Programming runs every Wednesday, year round, with one produced flagship session each month. Quarter and annual commitments run about 7% and about 17% below the monthly rate. Production is a per-session add-on, not a retainer line.
What the creators post to their own audiences is upside in every tier. It is never guaranteed and never sold. A paid, disclosed creator activation can be added at any tier through your own influencer budget, coordinated by us.
WHO THIS FITS
BRANDS THAT WANT TO BE WORN, USED, AND POSTED.
FITNESS AND ATHLEISURE.
Seeding, except it happens in a room you can stand in. Coaches train and post in your apparel, so the product moves on bodies your customers already follow.
FOOD AND BEVERAGE.
A standing monthly presence with lower Manhattan's fitness community, in a World Trade Center venue, for less than a single trade activation.
LOCAL BUSINESS.
The same audience, every week, a few blocks from your door. Not a one-night sponsorship you have to rebuild attention for next quarter.
EMERGING ATHLETIC GEAR.
Borrow an established roster and a premium stage instead of spending a year and a headcount building your own creator network.
LET'S BUILD IT
GET THE DECK.
The full sponsorship deck has the roster, the creator names and their followings, what each tier includes, and how a produced session runs. Tell us who you are and which month you are looking at, and we will send it over.